Transformational coach · PCC certifiedFounder of SVOYA

From “I have to” to “I want.”

I’m Liliia. I work with Ukrainian women who built a life that looks like freedom from the outside and feels empty inside. Not with advice. Through values, identity and state, where real change begins.

280+ hof coaching practice, certified
PCCinternational Professional Certified Coach certificate
+30%my own income in two months, from wanting, not from having to
Liliia Shchepkiv in a pale pink dress by Lake Como
Liliia ShchepkivNo filters

Does this sound like you?

Everything looks right. Nothing feels right.

I know this life from the inside. A year ago these were my own sentences.

  • I travel, earn, achieve. After every trip comes the same emptiness.
  • I have fought with my body for years. Every diet works until it doesn’t.
  • I earn from “I have to”. I can’t remember the last time I wanted something.
  • No energy for relationships, money or my body. Just constant stress.

None of these is the problem. They are symptoms. Underneath them is one thing: a life built on “I have to”. That is where we work.

Liliia on a rooftop terrace at sunset, looking out over the city
After every trip, emptiness. I didn’t know how to feel anything from the inside.

No filters

My story, no filters.

I told it first in my Instagram stories, frame by frame. These are the ones that matter.

Liliia in a red dress on a terrace above the Dubai skyline
The life that looked like freedom.
Story frame: Liliia at a laptop
2024I do what I love and it pays well. A new home, a laptop by the window.
Story frame: Liliia in Budapest
TravelI travelled constantly. It looked like freedom. I was wrong.
Story frame: the moment of realisation
The momentI understood clearly: I cannot live like this any more, and I don’t want to.
Story frame: before and after
7 monthsIndividual coaching. The change in the body came last. The change in state came first.
Story frame: twelve kilograms in four months
12 kgIn four months. Not through force. Through working with the head.
Story frame: income growth
+30%The first shift was not in the body. It was in income, for the first time from wanting.
Story frame: my mission is to serve people
MeaningThen meaning appeared. My mission is to serve people.
Story frame: coaching certificates
CertificationInternational PCC certificate from the Association of Professional Coaches. 280 hours of coaching practice.
Story frame: practising with clients
PracticeI work with clients only because I have been through this transformation myself.
Story frame: a client message
ClientsFirst results after one session. Their words are below.

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How I work

No advice. No magic pills. No “minus ten kilos a month.”

Coaching is not consulting and not therapy. I don’t tell you how to live. I help you see your life clearly and build one you don’t want to run away from.

Values

What actually matters to you, once we remove what you were told should matter.

Identity

Who you are when you are not performing. From here, decisions get simple.

State

The inner ground you act from. Change the state and the behaviour follows: food, money, relationships.

Liliia in a gallery in front of a large ink-blot painting
The work happens in the head, not on the plate.
Liliia in a red dress sitting on rocks by the sea
I don’t hand out magic pills. I help you see your life clearly and build one you don’t want to escape from.

Work with me

Start with one free session. Decide after.

Online, in Ukrainian or English. I take a small number of clients at a time, so each one has my full attention. Coaching is confidential: what is said in a session stays in the session.

Intro session30 min · online
Free

We meet, you tell me what is happening, and I show you how coaching works on your real question. No obligation.

Book the session
Single session60 min · online
€90

One question, one session. For a specific decision or a place where you are stuck.

  • A clear request and a clear outcome
  • A written summary afterwards
  • Clients report shifts after the first one
Request a session
“No filters” programme12 weeks · 1:1
€890

The path I walked myself, compressed. Weekly sessions and support between them.

  • 12 sessions of 60 minutes
  • Voice-note support between sessions
  • Body, money or relationships, worked from the state underneath
  • An honest check-in at week six
Apply for the programme
Speaking and collaborationsCommunities · brands · events

Talks about transformation without filters for women’s communities, brands and events. Content collaborations with brands my audience already asks me about: travel, beauty, fashion, wellbeing.

Enquire
Who this is not forHonestly

If you want a meal plan, advice or someone to tell you the right way to live, I’m not your person. If you are ready to look at your life honestly and act, write to me.

Write to me

Cases

Results, in clients’ words.

Coaching is confidential: what is said in a session stays in the session. Every message below is published with the client’s permission, with names and contacts removed.

“Thank you for the session. I thought my situation was clear to me and that I knew what to do with it, but somehow you still pulled new beliefs and insights out of me. It is very comfortable to work with you. You have a big future in coaching.”

Client, after the first session
Client message: thank you for the session, you pulled new beliefs and insights out of me
After the first session
Client message in Ukrainian: after our conversation came clarity, direction and confidence
Clarity, direction, confidence
Client message: you were the first to bring it to awareness and got to the root cause
To the root cause in one session
Client message listing precise questions and concrete steps
Precise questions, concrete steps
Client message: you have an incredible intuition and hit exactly what matters
You hit what matters most
Client message: clear, structured questions, a top session
Structured, clear, to the point
Client message asking when the next session can be booked
“When can I book the next one?”

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Liliia at an evening event, black dress Liliia smiling at an evening event
Liliia on a rooftop in Munich, the Frauenkirche behind her

About

I honestly thought: that’s it, I’m there. I live the life I want and I’m walking towards new goals. I had never been so wrong.

I am Ukrainian. For years I did what I loved, earned well, travelled constantly and built a life other people called a dream. I didn’t notice I was living on short-term dopamine, achievements and “I have to”.

In early 2025 my weight hit a critical point and I finally admitted the cycle of an eating disorder. I went into seven months of individual coaching. The weight left last. What changed first was my state, then my income, then my sense of what I am for.

Today I do this work with others. I hold an international PCC certificate (Professional Certified Coach, Association of Professional Coaches) with more than 280 hours of coaching practice. I also founded SVOYA, a leadership summit for Ukrainian women abroad, because I believe we change faster in the right room.

Professional Certified Coach certificate issued to Liliia Shchepkiv by the Association of Professional Coaches, 280 hours of training
PCC · Association of Professional Coaches · 280 hours · 2026
Liliia Shchepkiv PCC coach · Founder, SVOYA

What else I build

SVOYA. One origin, global impact.

A leadership summit for Ukrainian women who run teams, budgets and companies abroad. One day, one deliberately small room, curated introductions. Miami in September 2027, Dubai in November 2027.

Miami beachChapter IMiami
Dubai skylineChapter IIDubai

Every second Sunday

Letters without filters

One honest story from my week, one question to ask yourself, one small step. In Ukrainian, short.

When you join, you get the seven-day “from must to want” check-in straight away: one question a day to see where you are living from “I have to”.

Liliia by the Rhine in Cologne

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Book your free intro session.

Thirty minutes online. Tell me what is happening and I will reply within two working days with times. If I am not the right person, I will say so honestly.

Liliia by Lake Como

Reply within two working days.